Radio Jingles

Radio Jingles
A radio jingle is a catchy, repetitive, musical slogan used for broadcasting on the radio for advertising purposes.
I carried out some research about radio and radio jingles before producing my pieces and I had to take in to consideration the codes and conventions of radio jingles such as; what elements go into them? What they have in common? How they work and what makes them work?
Our task was to produce 3 pieces information to air on the Suffolk New College radio station. The pieces being a news jingle, a station ident and a show promotion. Each piece had to contain relevant information about what was being advertised and we had to keep them as enthusiastic and interesting as possible.
I found producing my show promotion more difficult because I struggled to advertise my show rather than host it. The length of this piece had to be approximately 1 minute. I kept within the time limit however I wasn’t very pleased with my outcome. I wrote many scripts edited them and cut them down but I ended up mainly improvising. My main idea which I tried to pursue; I hosted a morning breakfast show between 6 – 10, waking the sleepy audience with an alarm clock whilst drumming in “can’t stop” by the Chili Peppers. I had to think about my target audience in order for me to choose my specific music genre. I chose the Red Hot Chili Peppers to open my show promo because the introduction built up and the song is instrumental which worked effectively for a morning wake up call.